M/s Alfa Bhoj Ltd, a company incorporated under the companies act, in the year 1991 by its youg and renowned promoter Mr. Harish Bhasin.

The IMFL unit is one of the fastest growing bottling plant of Northeren India initially bent in bottling of its premium brand - BENCHMARK WHISKY. the medium brand - ALFA PREMIUM WHISKY and to serve the elite premium segment with its premium brand of white liquor base - SANDSILK GIN and the WHITE RUSSIAN VODKA with a roaring success of COLONEL HARRY XXX RUM both in India and International Arena.

The Company boasts of an inimitable, innovative and process driven business environment with the highest level of quality commitment, which is reassured through the OHSAS, amongst others.

Other ventures include the following:

ALFA S.P.I.C.E

It was the first family restaurant established by ABL in 1991, at Meerut. It was a path breaking concept, which brought the five star cultures with in the reach of masses.

In year 2001, the ABL group opened a restaurant under the name & style of "Alfa Spice" at Pusa Road, Delhi specialized in Indian & Muglai cuisine.

Alfa Garden

The banquet was established in 1998 at Pusa Road, Delhi. It is spread over 6000sq mt land & is capable of catering upto 2000 guests. The food & Catering is taken care of highly qualified professionals & supported with ultra modern Kitchen.

ABROAD

The Alfa Bhoj Limited also ventured into an overseas venture in south Africa, Johannesburg. The company bought four restaurants in the heart of Johannesburg's financial and food districts namely Melville, North Cliff, Robertsham and Rivonia. It becomes a hot spot for celebrities from every field who have appetite for great Indian and Muglai Food.